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About Us

OUR PEOPLE

Seafish is jointly owned by Doug White and Jo Bower, proof that siblings CAN work together!!!

Doug White has been involved in the NZ fishing industry for many years.  In his early days, he was a commercial fisherman in the South Island and in later years moved into vessel management working for some of the larger fishing operators in NZ managing factory vessels fishing in NZ, South Africa and Argentina. 

Jo Bower is the contact point at Seafish, she previously spent 8 years working within the Fleet office of Sanford so is aware of the "we need it now" requirements of fishermen.



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COMPANY HISTORY

Doug White purchased Seafish Systems in June 2007 from Bill Rutherford who had run the commercial fishing operation under his marine electronics business Nav Station for the previous 11 years. 

In October 2011, Jo Bower became a joint owner of Seafish. 

December 2011 saw us move premises over to the North Shore, this has been a good move with the office and warehouse all in one which makes life alot easier and allows us to have our stock set out in a far better way.


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MISSION STATEMENT

To provide quality products at a competitive price along with great customer service.
The Seafish Difference
A family owned and operated business designed to meet the needs of fishers, whether they be commercial or recreational.

The people involved in Seafish are passionate about fishing and the fishing industry.

We offer great customer service and quality products and we look forward to sharing that with our customers.

Find Out More About Us
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Ph:    +64 9 4794495
             0800 888456

Fax:   +64 9 4756904